Pay-Per-Customer Advertising

Pay for customers.
Not clicks, leads, or promises.

MariaCare CRM connects your Google Ads, Analytics, and Salesforce data — so you only pay when a customer is actually created.

See If You Qualify → How It Works
No retainers
No % of ad spend
Confirmed in your Salesforce

The Problem

Agencies Bill on Activity.
The Risk Sits With You.

Retainers, percentage-of-spend fees, cost-per-lead — every common agency model charges you whether or not a customer ever shows up.

Retainers

You pay the same in a great month and a dead one. The agency’s income is guaranteed; your outcome isn’t.

% of ad spend

The agency earns more when you spend more — a built-in incentive to grow the budget, not the conversion rate.

Cost per lead

A “lead” can be a wrong number or a tire-kicker. You pay either way, and no one is accountable for what happens after the form fill.

The Model

Three Steps. One Bill You Can Audit.

1

Ads run

MariaCare builds and operates Google Ads in your own account. You pay Google directly — we never touch or mark up your spend.

2

MariaCare CRM confirms

A customer counts only when your Salesforce record reaches the qualifying stage you chose — deduplicated, with ad attribution stored at conversion.

3

Invoice per customer

Monthly, in arrears: one line item per customer created, at 15% of your Agreed Customer Value ($100 minimum). Refunds within 30 days are credited.

See the Full Pricing Math →

The Technology

MariaCare CRM Makes the Model Auditable

A WordPress plugin, installed and managed by MariaCare on your site, that unifies the three systems you already use into one attribution record — Google Ads campaigns, GA4 sessions, and Salesforce Leads.

  • ✓ Unified Google Ads + GA4 + Salesforce attribution per lead
  • ✓ Timestamp-based attribution and lead attention scoring steer budget to campaigns that create customers
  • ✓ Customer confirmation and invoice lines tied to Salesforce records
  • ✓ Runs in the WordPress admin you already have — no new logins for your team
Explore MariaCare CRM →
Google Ads GA4 Salesforce
↓
MariaCare CRM
↓
1 confirmed customer = 1 invoice line

Alignment

We Only Earn When You Gain a Customer.

Our fee is fixed per customer — it doesn’t grow with your ad budget. So our incentive is conversion quality, not spend volume: better-ranked leads, sharper campaigns, and budget moved to the segments that actually produce customers. When the math stops working for you, it stops working for us at the exact same moment.

Case Study

Willow Bend Learning Center

A Plano, TX preschool where MariaCare built the full stack — Google Ads, WordPress site, and Salesforce lead pipeline — under the pay-per-customer incentive model. When the school pays per enrolled family, every dollar of ad budget has to justify itself.

Read the Case Study →
🏫
Preschool · Plano, TX
Pays per enrolled family — not per click or tour request

Fit

This Model Isn’t for Everyone

Pay-per-customer only works when three things are true. We check them before we start — and we’ll tell you honestly if the math doesn’t work for your business.

Known customer value

You know (or we can compute) what a new customer is worth — typically $700+ on average.

Real demand on Google

People in your market are already searching for what you sell — active or viable Google Ads demand.

Salesforce (or willing)

Customer creation is confirmed in Salesforce — in use today, or adopted with our help at onboarding.

See If You Qualify →